hendrikjansoet.nl | Broodnodig
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Human population is increasing. This will create food shortage all over the world. Food will be increasingly scarce.


Brood is the Dutch word for bread. The expression broodnodig can be translated as “highly necessary” and, also, the word explains how important bread is in the daily diet of a big part of the world’s population. Marleen Boot and I worked together in this project, our goal was to simplify the way to make a sourdough bread yourself.


Bread making itself sometimes seems more complicated than it actually is. Sourdough bread has many advantages. It has a longer shelf life, keeps the blood sugar at the right, improves digestion, crumbles less and has a delicious crispy crust. Sourdough bread has a specific recipe, which is very easy to make by using this set. Weighing is unnecessary, because each bowl has the right content for each specific ingredient. With this set you are provided with all the tools you need to make this bread. All materials find their origin in Europe, to minimize the need for transportation, to create sustainable products. On top of it all, we have also ensured that the set will last a lifetime by adding a maintenance kit.



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